Sanofi Pasteur Launches Nationwide Education Campaign to Help Parents Make Informed Decisions about Immunization
ImmYounity(SM) campaign unveiled as new resource for health-care professionals and consumers
Nov 17, 2011
SWIFTWATER, Pa., Nov. 17, 2011 /PRNewswire/ -- Sanofi Pasteur, the vaccines division of Sanofi (EURONEXT: SAN and NYSE: SNY), announced today the introduction of a new education campaign designed to help answer parents' questions about immunization and to offer health-care professionals a reference tool to supplement their discussions about vaccination with patients.
The ImmYounity(SM) campaign provides consumer-friendly, accurate and science-based information about immunization that can be easily accessed at www.vaccines.com. The site contains useful facts and resources, including visuals that can be easily shared via social media and email, and is supplemented by educational brochures offered for use by health-care providers.
The Current Immunization Environment
Immunization Roundtable Provides Input on Campaign
"Now more than ever, parents are searching for factual, credible answers to their vaccine questions. Especially with the rise of social media, parents can easily find themselves confused and faced with information overload," said Dr. Laura Jana, roundtable contributor, renowned pediatrician, award-winning author and Founder of Practical Parenting Consulting. "As a result, they may feel that their vaccine questions are being left unanswered. The launching of a campaign like ImmYounity, dedicated to engaging parents, physicians, and others in a collaborative discussion about immunization, is likely to serve as a great resource."
Commenting on the need for additional tools to help the parent-physician dialogue, Dr. Flynn, Associate Dean for Research and Economic Development at The Commonwealth Medical College noted: "Parents now come armed with pieces of information that have provoked many more questions about their children's health than ever before and medical professionals must figure out how to discuss and, in some cases, compete with many other, often contradictory, sources. It's critical that we find ways to give physicians the tools they need so they can speak to evidence in consumer-friendly ways."
Ongoing Support for Collaborative Action
"From listening to parents' concerns about the current vaccine environment, we began to think about what else we could do to support them," said Phil Hosbach, vice president, Immunization Policy, Sanofi Pasteur. "We concluded that it is critical to enhance our commitment to educate parents about the importance of vaccines."
As part of the development of the ImmYounity campaign, several health-care providers also signed a pledge to highlight their collective efforts and goals for approaching the immunization dialogue.
Sanofi Pasteur, the vaccines division of Sanofi, provides more than 1 billion doses of vaccine each year, making it possible to immunize more than 500 million people across the globe. A world leader in the vaccine industry, Sanofi Pasteur offers the broadest range of vaccines protecting against 20 infectious diseases. The company's heritage, to create vaccines that protect life, dates back more than a century. Sanofi Pasteur is the largest company entirely dedicated to vaccines. Every day, the company invests more than EUR 1 million in research and development. For more information, please visit: www.sanofipasteur.com or www.sanofipasteur.us
SOURCE Sanofi Pasteur