Leading Experts in Parenting, Education and Medicine Partner to Launch Head Lice Awareness Initiative
- Headfirst! Expert Advice on Lice Offers Moms and Healthcare Providers Helpful Tools and Resources to Overcome Head Lice -
Jun 17, 2013
SWIFTWATER, Pa., June 17, 2013 /PRNewswire/ -- Sanofi Pasteur, the vaccines division of Sanofi (EURONEXT: SAN and NYSE: SNY), announced today the launch of Headfirst! Expert Advice on Lice, an educational program to help expand understanding of head lice infestation and how to approach treatment. Parents facing head lice for the first time or managing a recurrent or persistent infestation may not know where to turn for accurate advice. Top experts in the fields of parenting, education and medicine came together to inform the campaign content and ensure parents have access to straightforward guidance on effective head lice management. The core of the Headfirst! program is its user-friendly website, ExpertAdviceOnLice.com, which was developed as a go-to site to arm moms, families and their communities with easy-to-understand tools and resources on head lice, including a printable e-book, educational videos and much more.
Head lice are tan to grayish-white insects, about the size of a sesame seed, spread through head-to-head contact. An estimated six to 12 million infestations occur each year in the United States. Head lice can affect almost anyone,1,2,3 but most commonly occur among children ages three to 11.1 Headfirst! Expert Advice on Lice aims to raise awareness of head lice as a common yet hard-to-treat problem that can benefit from expert advice and encourages moms to seek care from a healthcare professional.
"There are common myths and misconceptions about head lice that may impact how parents react to an infestation and manage the condition," said Headfirst! Expert Panelist and pediatric dermatologist, Nanette B. Silverberg, MD, FAAD, FAAP. "The Headfirst! Expert Panel was assembled to help empower parents dealing with lice and offer expert advice to help them manage and successfully treat it with confidence."
The group of skilled professionals that make up the Headfirst! Expert Panel include: Nancy Gottesman, health & nutrition journalist; Darline P. Robles, PhD, professor of clinical education; Nanette B. Silverberg, MD, FAAD, FAAP, pediatric dermatologist and Wendy L. Wright, MS, APRN, ANP-BC, FNP-BC, FAANP, family nurse practitioner.
"At any point, one to three percent of children in elementary school may have head lice. During an outbreak, the percentage of children with head lice may be as high as 25 percent,"4 said Headfirst! Expert Panelist and professor of clinical education, Darline P. Robles, PhD. "Whether you are trying to combat head lice or simply like to be prepared, it's important to have easy-to-access and accurate information. Headfirst! provides information that moms and families can trust."
ExpertAdviceOnLice.com offers head lice basics, including symptoms, diagnosis, prevention and treatment options, as well as tips and checklists designed to help save time and reduce stress when it's time to battle head lice. Throughout the year, the Headfirst! Expert Panel will continue to educate families and their communities about head lice. For more information on the Headfirst! campaign, visit ExpertAdviceOnLice.com.
Sanofi Pasteur, an established leader in pediatric healthcare, is committed to protecting and improving childhood and family health. Educational efforts, like Headfirst! Expert Advice on Lice, are designed to build awareness around key issues, including vaccination and head lice, to support our mission of enhanced prevention and treatment of diseases and conditions worldwide.
About Head Lice
Sanofi Pasteur, the vaccines division of Sanofi, provides more than 1 billion doses of vaccine each year, making it possible to immunize more than 500 million people across the globe. A world leader in the vaccine industry, Sanofi Pasteur offers the broadest range of vaccines protecting against 20 infectious diseases. The company's heritage, to create vaccines that protect life, dates back more than a century. Sanofi Pasteur is the largest company entirely dedicated to vaccines. Every day, the company invests more than EUR 1 million in research and development. For more information, please visit: www.sanofipasteur.com or www.sanofipasteur.us.
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SOURCE Sanofi Pasteur
For further information: Sanofi Pasteur, Media Relations, Sean Clements, T. +1-570-957-0717, Sean.Clements@sanofipasteur.com